Yahoo Adds Papers to Consortium

The Boston Globe and The St. Petersburg Times have joined the Yahoo Newspaper Consortium, Yahoo announced as it convened a summit meeting with newspaper executives in Las Vegas Monday.

Also new to the semi-annual summit meetings will be Yahoo’s new CEO Carol Bartz. Yahoo has been at pains to emphasize Bartz’s commitment to the consortium, especially because her arrival was followed quickly by the departure from Yahoo of consortium champion Sue Decker.

The summit, which coincides with the Newspaper Association of America’s MediaXchange marketing and equipment conference, is the first since newspapers began rolling out Yahoo’s APT platform of behavioral targeting ad management to sell from their own and Yahoo’s ad inventory.

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