Yahoo Adding Tweets to Homepage | Adweek Yahoo Adding Tweets to Homepage | Adweek
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Yahoo Adding Tweets to Homepage

Partnership with Twitter follows Facebook integration

Yahoo has announced a partnership with Twitter that will bring Tweets to the Yahoo homepage, The Wall Street Journal reported.

"As users explore our nearly endless stream of content, we will seamlessly include relevant and personalized tweets alongside stories from Yahoo! and our other sources," Yahoo CEO Marissa Mayer said in a blog post.

The recently redesigned homepage already integrates Facebook, personalizing individual users' content based on their friends' Facebook recommendations.

Yahoo continues to integrate other social media sites to its platform, unable to compete as an information-sharing hub in its own right. Overall, according to the Journal, Facebook and Twitter have been "devastating" for Yahoo's growth.

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