Xbox Live, MSN Games to Get Massive Ad Tech
As reported exclusively by Mediaweek earlier this month, Microsoft is shutting down Massive Inc., its in-game advertising division.
In a blog post late Wednesday, the company said that it planned to employ Massive’s ad technology for its other properties, including Xbox Live and MSN Games. But the business—as conceived—will end. “Microsoft will wind-down Massive’s third-party, in-game ad business and sunset the Massive brand name at year-end,” wrote Rik van der Kooi, cvp, advertiser and publisher solutions group.
Microsoft
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