Xbox Lands Top Programming Exec

Former CBS Entertainment chief Nancy Tellem to oversee new Microsoft studio

The Xbox is more popular as an entertainment device than gaming console, and is looking to take its ballooning TV footprint to another level.

Late Tuesday the company announced its hiring of Nancy Tellem to launch an original programming group within Xbox. Tellem, an accomplished TV industry veteran, most recently ran CBS Network TV Entertainment Group.

According to the Hollywood Reporter, Tellem will report directly to Phil Spencer, corporate vp of Microsoft Studios.
It will be interesting to see what sort of programming Tellem and her Xbox team pursues within the walls of a software giant like Microsoft.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in