Microsoft continues to beef up the entertainment content it offers on its Xbox 360 console via the Xbox Live community, unveiling a deal Thursday for Warner Music Group music videos.
Beginning this week, the more than 12 million Xbox Live members will be able to download videos by such artists as T.I., Death Cab for Cutie, matchbox twenty, Panic at the Disco, Flo Rida, Cute Is What We Aim For and others. The WMG offerings will grow from there.
The companies didn't provide financial details.
"We've expanded on the strength of our gaming platform with new entertainment experiences," Xbox Live senior group product manager Peter Orullian said.
Added Larry Mattera, senior vp digital sales and marketing of WMG's U.S. retail sales and marketing arm WEA, "Xbox 360 has been an important partner in our efforts to offer consumers more ways to experience our artists' music, and this is especially true among gamers, who are some of the most passionate music fans."
Xbox recently struck a deal with online DVD rental pioneer Netflix.
Microsoft signaled that it will take another big step in the fall, potentially adding networking functions to its entertainment offerings. The company said it "will introduce a new Xbox experience that will reinvent home entertainment from the inside out, changing the way people stay in touch and enjoy the best entertainment content." It didn't provide details.