Xaxis: New Mobile Ad Platform Also Combats Accidental Clicks

Swipe method seen as solution to fat fingers

Those fat-thumbed accidental clicks that routinely happen on mobile devices are a nuisance for advertisers paying for those false positives and users who just want the ads to go away.

Today, Xaxis thinks it has solved for X: instead of a little button to dismiss display ads on mobile, the company is introducing a new ad format that only opens when swiped across, much like unlocking a phone.

“Most people are annoyed by advertising on mobile devices, and they’re particularly annoyed clicking on ads accidentally,” Xaxis CEO Brian Lesser told Adweek.

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