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The WSJ Digital Network Turns Up the Volume on Video

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The Wall Street Journal Digital Network is dialing up its original live video output with the launch of Digits, a live weekday series focused on technology.

The series, which will stream live each weekday at 1p.m. EST starting on Wednesday (Feb 24), is an off shoot of the Journal’s Digits blog, which was launched in late 2008. The news and analysis-oriented series will feature talent from several Journal properties, including host Stacey Delo of  MarketWatch as well as WSJ.com technology editor Julia Angwin; Wall Street Journal personal technology columnist Walt Mossberg and AllThingsD.com co-editor Kara Swisher, among others.

The show will be distributed on WSJ.com, Barrons.com, MarketWatch.com, AllThingsD.com and Dow Jones Newswires.

Digits follows the company’s aggressive push into live content last September when it rolled out News Hub, a twice daily news series. Since then the company has taken to producing more four to five live video segments each day tied to breaking news events, as Journal audience has embrace video viewing. According to Alan Murray, deputy managing editor and executive editor, online, The Wall Street Journal Network delivered a record 5.5 million streams in January, with about a million or so views being generated by News Hub.

“Were really pioneering here,” said Murray. “We’re doing significantly more than we have before.” And while 90 percent or so of News Hubs views occur on demand, he believe that viewers are attracted to the show’s live feel “That creates a certain kind of energy, a sense of immediacy.”

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