WPP Sets Up Digital Production Arm

NEW YORK WPP Group is setting up an offshore digital production arm as a shared resource to build Web assets for its agencies.
 
Called Deliver, the unit will use WPP’s capabilities in Asia, Eastern Europe, Latin America and South Africa to build Web site wire frames and resize banner ads in cheap labor markets. It has about 700 employees, WPP said.
 
WPP has poached Digitas executive Neal Prescott, 49, to lead the effort. At Digitas, he was global head of technology enablement.



“Clients are doing more online, and their budgets generally aren’t increasing,” said Prescott, who spent four years at Digitas.

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