Women's Health Got 43,000 New Subscribers After Sponsoring a Birchbox Package

Curated sample boxes provide a win for marketers

Every month, hundreds of thousands of Birchbox subscribers eagerly anticipate the arrival of their box in the mail. These packages contain four to six cosmetics and lifestyle samples (provided by selected marketers), which enable consumers to learn about new brands and brands to get exposure. The amount of promotion around a product can be immense, considering the culture of blogging, social media posts and unboxing videos that exists within the 800,000+ member community.

"Our basic insight was that the market is somewhat ineffective, with money and consumers passing each other," said Birchbox co-CEO Katia Beauchamp.

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