Will Amazon and Washington Post Work Together? Who Knows?!

Companies' future relationship is unclear, if they ever have one, analysts say

While the media industry reels from the news of Jeff Bezos purchasing The Washington Post, it's still anyone's guess about what the Amazon founder plans to do with the paper. An even more intriguing question is, will Amazon and the Post even mingle? Or steer clear of each other?

Bezos, it's worth reiterating, bought the Post with his own cash. But will the Internet company influence the Post's coverage, design, use of data, management structure? On the flip side, will elements of the Post, which still publishes a ton of quality news content, be incorporated into Amazon's ever-expanding online media universe?

Adweek reached out to a few analysts for answers.

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