Few celebrity endorsements are as beneficial to a brand as the presidential imprimatur. What clout—or, rather, Klout—the commander in chief lacks compared with Lady Gaga or Justin Bieber he makes up for with his power to enact a historical event.
So it was with great emphasis on the historic that Twitter hosted last week’s first-of-its-kind Twitter Town Hall, in which co-founder Jack Dorsey read questions submitted in fewer than 140 characters for President Obama to answer (for as long as he liked).
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