WildTangent Takes on Social Gaming
WildTangent, which has built a sizable footprint in the casual game space, is making a push into the exploding world of social games with the introduction of BrandBoost, an ad offering via which advertisers can subsidize virtual goods.
BrandBoost employs a tactic similar to what WildTangent has used for several years in casual games—where brands often provide free game play to users who are willing to watch a particular ad. In this case, the value exchange is for virtual items that are common to social games—i.e.
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