Why Visual Search Will Become a Marketing Obsession in the Coming Years

MediaLink's president on how tech should enhance daily life

Speaking on the eve of CES 2016, Wenda Harris Millard, president and COO of MediaLink, discusses how developments around visual search have vast implications for marketers and consumers in the next four years.

Visual search is an emerging technology that lets you upload—or, with the right tools, simply look at—an object and scan the Internet for more information about it.

Millard also says that technology will continue to move away from the novelty of the new and become a given and enriching facilitator of people's everyday lives.

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