Why Mentoring Is More Important Today Than Ever for the Well-Being of Agencies

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Three years ago, Emely Perez, then a senior at the New York City College of Technology, knew little about agency life and didn't necessarily plan to go into advertising as a career. That changed when she landed at J. Walter Thompson, New York, working for Aaron Padin, the agency's head of art and design, on major accounts such as Energizer and Johnson & Johnson. Padin became Perez's mentor, teaching his protégé—who was participating in the 4A's Multicultural Advertising Intern Program (MAIP)—how design fits into the broader, high-tech world of modern branding.

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