Why Early Holiday Shopping on Mobile Might Hurt Black Friday Sales

Facebook data serves up red flags for bricks and mortar

Mobile shopping could already be cutting into bricks-and-mortar retailers' holiday sales, according to Facebook. The Menlo, Park, Calif.-based company's analysis is based on a combination of data points that it's releasing today—some of which center on consumers' intentions going into Black Friday and others that examine how they shopped last holidays season. 

For instance, Facebook said 25 percent of purchases last year came from smartphones, while mobile content was shared 2.7 times more than desktop last December.

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