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While some automakers are pulling back on Super Bowl ads this year, Lexus and agency Walton Isaacson have committed to making their second sppearance in the Big Game.
This year's commercial for the Toyota-owned brand puts a noticeable emphasis on Lexus' cars while specifically highlighting the NX model. Its ad will run during the first half of the game and employs sounds that a vehicle makes such as a revved-up engine and a door closing.
Brian Bolain, corporate marketing manager at Lexus, told Variety that the automaker is returning to the Super Bowl because it "gives us a chance to talk to people who may not otherwise talk to the auto industry."
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