Which Olympic Marketers Spent the Most on TV and Digital Ads?

One of them may surprise you

Call it the little family tree that could: Almost no other brand took root during the Olympics like Ancestry.com, running 14 TV commercials during the two-week sports extravaganza that ended on Sunday. DirecTV, with 17 ads, was the only individual company to run more spots.

Forty-one brands ran campaigns that entailed television, display, native, video and mobile ad units, including names such as Dunkin Donuts, Verizon, Walmart and the Warner Bros. film War Dogs. Also, digital native advertising drew 107 media buyers, which represented 19 percent of all advertisers and 26 percent of digital ad buyers.

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