But Where Are the Nerds?

I learned two things at Social Media Week’s opening night party on Monday. The first is that The Macallan 10-year is an excellent scotch, with notes of sherry. Indeed, Ben Scheim, the global director of Social Media Week, told everyone that the sponsor’s scotch was his favorite—just before he presented the evening’s raffle winner with an X-Box Kinect. But try it for yourself. And when you do, be sure to use the hashtag “Macallan” to let others know what you taste.

The second thing I learned—an extension of the first—is that Social Media Week is less about the people who create social media than it is about those who seek to capitalize on it.

“Tonight

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