The app formerly known as Vine has started growing new roots.
Today, the Twitter-owned platform officially shut down and relaunched as Vine Camera, an app that will let lovers of the short-form format keep taking six-second videos but with a new outlet—the Twitter mother ship.
The app, which appeared in Apple's App Store today, lets users save Vine loops to their phones and post them directly on Twitter, doing away with the previous Vine-specific platform. (In October, Twitter announced plans to shut
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in