Here are this week's 10 most interesting numbers from the digital marketing space, including a surprising dollar figure from Snapchat, as well as a data point that's going to please the likes of CEOs Mark Zuckerberg (Facebook) and Dick Costolo (Twitter).
1. Here's a number: $750,000. That's how much Snapchat is demanding from advertisers to reach the app's huge millennial audience for one day, Adweek sources said. Wow. That rate is higher than a masthead on YouTube, where a day apparently costs about $500,000.
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