Twitter and Facebook save lives. At least that's what The Weather Company believes.
Earlier this month, Weather came under fairly harsh criticism for its storm-naming practice when February's blizzard "Nemo" blanketed the east coast in snow. Gawker called the tactic "a marketing scheme: an irritating, inane attempt by the Weather Channel to hijack weather reporting and the communication of emergency information. It's stupid, flawed, and possibly even dangerous" and many saw the move as a presumptuous play to beat the government at its own game.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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