The Weather Channel Thinks Facebook and Twitter Save Lives

CEO David Kenny defends storm naming practice at IAB

Twitter and Facebook save lives. At least that's what The Weather Company believes.

Earlier this month, Weather came under fairly harsh criticism for its storm-naming practice when February's blizzard "Nemo" blanketed the east coast in snow. Gawker called the tactic "a marketing scheme: an irritating, inane attempt by the Weather Channel to hijack weather reporting and the communication of emergency information. It's stupid, flawed, and possibly even dangerous" and many saw the move as a presumptuous play to beat the government at its own game. 

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