Walmart Amends Price Matching Policy After Cheap PS4 Debacle

Excludes marketplace vendors, third-party sellers, membership or auction sites

For those looking to score a cheap PlayStation 4 at Walmart by using the devious tactic of showing a false Amazon listing for an underpriced console, the gig is up.

The retailer said Wednesday that it is limiting its generous Walmart Ad Match Guarantee to just selected retailers, none of which include marketplace vendors, third-party sellers, membership sites or auction sites.

"We launched online price matching because it’s the right thing for our customers," said a Walmart representative, in a statement.

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