This Vodka Brand's App Uses Beacons to Light Up Bottles With Custom Messages

Tech's new gift is more than a novelty

Beacons have been a buzzy topic for digital marketers in the past year, but mostly, brands have just used them to push out offers and coupons. Now, Medea—a maker of techy vodka bottles—has an interesting use case on how to use the small location-based markers.

Medea is a vodka that retails for about $45 and features an LED band that wraps around the bottle to display strings of text. The bottles come pre-programmed with six common expressions like "happy birthday," "I love you" and "congratulations."

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