Visa's Innovation Lab Lets Brands Play With Digital Payments

Returns to San Francisco roots with technology

By all accounts, payments are moving mobile and digital for retailers. But trying to explain what is largely an intangible (and sometimes hypothetical) industry to marketers is nearly impossible, which is why Visa's latest digital bet takes place in a physical space that mirrors real-life experiences.

As Chris Curtin, Visa's chief digital officer puts it, an innovation lab gives marketers hands-on experience with mobile payments that they may not be getting elsewhere. "How do you have that conversation without ending up in a PowerPoint presentation?" he says.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in