Virgin Media Close to Deal for Digital Music Service
A trial could launch as early as this summer
In early 2009, Virgin Media announced that it was planning an unlimited music download subscription service in partnership with Universal Music, but none of the other major labels signed on. Yet according to the Guardian, Virgin Media is now close to signing a new deal with Spotify, and four record companies — which means that the digital music service might finally come to fruition.
The negotiations have taken so long to complete because Virgin Media also had to separately agree to terms with Sony Music, Universal Music, EMI, and Warner Music as they have the power to veto any deal Spotify does.
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