Viewers Will Pay for Online Video, Report Says
NEW YORK Despite all the optimism surrounding the potential for free, advertising-supported online video, some analysts see a far more lucrative market for selling video content online — one that will materialize this year despite the rocky economic picture.
According to a new report issued by Strategy Analytics, consumers may be far more willing to open their wallets to purchase Web video content, much as they do with music, than many once believed. The Boston-based research firm forecasts that worldwide consumer spending on online video content could reach $3.8
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