Video Games: The New Porn?

Live gaming webcasts draw huge numbers

Remember how you used to say it was just as much fun to watch your big brother play Nintendo as to play yourself? That’s now a very successful business model.

According to the IAB, 83 million people visited some kind of gaming site in July—even more than visited porn sites. And some of those gaming brands, including Twitch.tv and IGN, are drawing big audiences with live-game webcasts—that is, people watching other people play video games.

The gaming site GiantBomb.com

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in