Victoria's Secret Shows There's Something About Airplanes and Social Media

20 lingerie models don't hurt, either

KLM Royal Dutch's in-flight dance party a few years ago provided an early hint that airlines could soar with cool social media campaigns. Then in 2012, Air New Zealand's #airnzhobbit effort generated 25 million views with two YouTube videos, making the entire hospitality niche take notice while inspiring plenty of other examples.

The strange combination of boredom and anxiety that comes with air travel just seems to lend itself to social video, as viewers sit in their homes or offices and click on often-humorous spots.

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