Vevo's App Takes Extra Measures

Vevo, the rapidly growing hub for music videos, has rolled out a free application for Apple’s iPhone and iPod Touch.

The site, which debuted last December, is a joint venture between Sony Music Entertainment and Universal Music Group, backed by investment from Abu Dhabi Media and support from Google’s YouTube.

The new Vevo app goes beyond several popular music applications in that it enables users to create free playlists that they can enjoy on their mobile devices.

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