The Verge Sets Traffic Record With iPhone Intro

What publishers can learn from the success of its liveblog

Any Web editor will tell you that iPhone rumor stories are traffic godsends. So in anticipation of the iPhone 5 announcement yesterday, tech sites braced for mammoth traffic and took to their liveblogs to compete for clicks throughout the much-hyped announcement. Yet, in a crowded media landscape—Adweek found dozens of liveblogs from major tech publishers—The Verge managed to distinguish itself in the wide world of liveblogs with its Syllabus liveblog platform, setting an all-time daily traffic record for the site, which is less than a year old.

Trei Brundrett, vp of product and technology for Vox Media (The Verge's parent company) told Adweek via email that, according to Google Analytics, the site saw "two million unique visitors yesterday, with most of those on the liveblog, and about 5.5

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