VC's Advice to Agencies: Get Tech Cred
NEW YORK Mark Kvamme has a unique perspective on the future of ad agencies. He founded CKS, an early Web shop, and has since become one of Silicon Valley’s most successful venture capitalists.
His advice to attendees gathered at today’s American Association of Advertising Agencies’ Digital Conference: creativity alone won’t cut it in the future. As advertising moves from messages to engagement, technology is a critical component for success.
“You have to have world-class creative, but you have to have world-class tech folks who can translate that into conversations,” said Kvamme, currently a venture capitalist at Sequoia Capital, one of Silicon Valley’s leading VC firms.
Google,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in