Using Rewards to Get Consumers Watching Video Ads
AdGenesis, a dating service for branded content
AdGenesis, a New York-based video advertising startup, is using matchmaking skills to produce rewarding marriages between consumers and branded content.
The company announced Tuesday that it is launching a new application programming interface that will allow Web and mobile publishers to offer incentives to users who watch their ads. Advertisers tell AdGenesis what kind of consumers they’re looking for and provide a video to be uploaded into the AdGenesis database. After searching through data that it has gathered from its 4 million registered users, AdGenesis notifies selected consumers that they have been matched with the ad.
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