U.S. Web Ad Spending Dropped in First Quarter

It’s official—even online advertising isn’t recession proof.

U.S. Internet ad spending slid in the first quarter of this year by five percent compared to the same period last year, netting out at $5.5 billion, according to the latest report issued by Interactive Advertising Bureau and PricewaterhouseCoopers LLP.  That figure represents the lowest ad spend level in nearly two years, and a decline of roughly ten percent versus the fourth quarter—when the industry’s long period of nearly uninterrupted growth showed signs of stalling.

The

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