The drama surrounding the release of the Chilean miners drove CNN.com to its largest video audience of the year.
Starting on Tuesday at 3:00 p.m. EST through 12 a.m. Wednesday, the site’s coverage of the release of the 33 miners—trapped underground for 69 days—resulted in 5.5 million live video streams, according to CNN.com’s internal data gathered via Omniture SiteCatalyst. During the rescue, the site also generated 109.4 million page views.
On Wednesday alone, CNN.com delivered 4.6 million live video streams—its biggest live video day of 2010—per its internal numbers. That traffic was 8,000 percent greater than the average video streaming traffic recorded over the past four weeks, per CNN officials. CNN also drew 2.2 million visitors to its mobile site, 32 percent more than its average over the past four weeks.
While the Chilean miners' rescue riveted much of the globe, the event paled in comparison to CNN.com’s biggest video draws (in part because much of the action unfolded at night in the U.S. rather than while many Americans were at work).
President Barack Obama’s inauguration holds CNN’s live video viewership record, generating 26.9 million streams in January of 2009.
Meanwhile, the news from Chile also drove records for Univision Interactive Media. The news site UnivisionNoticias.com enjoyed its largest traffic day ever on Wednesday, as 221,000 unique users generated 2.6 million page views—22 percent more than the site’s previous record.
According to Univision’s internal data, live viewership peaked at 11:10 p.m. on Tuesday night with close to 10,000 users logging on simultaneously. During the rescue coverage, the average user session on UnivisionNoticias.com was close to 20 minutes, said officials.