Updated: CBS News Rolls Out Doc Dot Com | Adweek Updated: CBS News Rolls Out Doc Dot Com | Adweek
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Updated: CBS News Rolls Out Doc Dot Com

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CBS News has launched Doc Dot Com, a new weekly medical-themed series that premiered today on CBSNews.com.

The new Web-only original series will be hosted by CBS News medical correspondent Jonathan LaPook, M.D., and will feature a regular slate of  prominent health officials as guests. CBS News correspondent Richard Schlesinger will appear frequently on the new series as well.

According to CBS officials, Doc Dot Com’s content will mix health news and service information related to a variety of medical issues, some of which will be influenced by users’ queries. For example, the first episode tackles heart health.

The new series marks the second original Web project to come out of CBS News in the past month. Just a few weeks ago CBSNews.com debuted the politics-themed Washington Unplugged, which is hosted by Face the Nation’s Bob Schieffer.

Of course, in the case of medical content, Doc Dot Com joins an ever-crowding field on the Web, as category giants like WebMD.com and Everyday Health regularly churn out health-related video clips, as does CNN.com--which produces a similar weekly video podcast hosted by rumored Surgeon General candidate Dr. Sanjay Gupta.