Univision to Launch Mini Ad Network
Univision is the latest major media company to launch its own mini ad network—though in this case the company is looking to replicate the ad network model in the much less cluttered Spanish-language market.
The company announced on Monday (Nov. 30) the formation of Univision Partner Group, a collection of Spanish-language Web sites from the U.S., Latin American and Spain which reach a significant U.S. Hispanic audience. Univision will be able to sell advertising across these partner sites, which include a range of content sites such as the entertainment-oriented Caracoltv.com,
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