Undertone Nets Bows PageGrabber Take-Over Unit
Top Web publishers—backed in part by the Online Publishers Association—have spent the last year or so testing bigger, more in-your-face ad units.
That effort has had one goal in mind: attracting traditional brand dollars. Now ad networks are getting in on the act. Undertone Networks has introduced a unit that it calls the PageGrabber.
The new placement is similar to a home page takeover placement employed by many sites, but with a twist. When users log onto a site featuring the PageGrabber—that site’s content temporarily “crumples”—and then is yanked off the screen, revealing a large ad placement coupled with video.
Eventually, the Web site’s content returns to the screen in its original form.
The
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