Undertone Acquires Jambo Media
Undertone Network has acquired the Web video technology and distribution firm Jambo Media. Terms of the deal were not disclosed.
According to Undertone, the under-the-radar Jambo manages a proprietary video player, which it uses to distribute content from companies like the Associated Press on thousands of Web sites reaching 17 million unique users in total.
While Jambo has traditionally managed its ad inventory through multiple ad networks, Undertone plans to handle ad sales going forward. Additionally, Undertone plans to approach its current roster of publishing partners about using Jambo’s network to increase their own video distribution.
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