Twitter and National CineMedia (NCM) are looking for a brand to buy into a one-year exclusive deal that will entail social media-anchored advertising on the big screen.
The partnership was initially revealed in May 2013 at an Upfront presentation in New York, but now specifics are beginning to emerge.
The relationship could be an indicator of just how far Twitter's influence may extend beyond its already strong presence on consumer desktops, smartphones and TV screens. Now, out-of-home signage may not be far behind if the microblogging platform finds success via the silver screen in the coming months.
"It's about building a connection with the movie-going experience," Steve Ochs, svp of marketing at NCM Media Networks, told Adweek.
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