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CES 2016

Twitter's Goal at CES: Show How It Makes Everything 'More Shareable, More Live'

Social giant's brand strategist on its integration into culture and tech

The pace of tech innovation over the past decade will seem positively glacial compared to what will happen in the next four years as increasingly smart, predictive hardware creates the super-powered consumer.

That's according to Joel Lunenfeld, vp of global brand strategy at Twitter, who says his company's mission for CES 2016 is to show how Twitter can be an integral live connection to culture and personal passion points via deeper integration into these new hardware tools coming online at every turn. 

Lunenfeld's comments came fast on the heals of Twitter announcing a new conversational ad product designed to create deeper brand engagement among its users.

This video is brought to you by Starcom Mediavest Group.

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