Some 75 days since Vine hit the scene, marketers large and small have tested the Twitter app that lets them publish six-second videos on the social site. But are the gif-like videos effective or just another social media fad that will be gone in the blink of an eye?
Well, per marketers for a pair of radically different brands—Volkswagen and Peanut Butter & Co.—Vines do indeed bear fruit. During the New York International Auto Show, which wrapped yesterday, VW drew thousands of impressions for the 10-day event.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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