Twitter Reportedly Seeking TV Deals With Viacom, NBCU
Advertising would run next to video content, with revenues split
In a quest to add high-quality video content to its text-based offerings, Twitter is trying to close partnership deals with Viacom and Comcast's NBCUniversal, Bloomberg reported, citing unnamed sources close to the discussions. The social media company is reportedly interested in hosting TV clips on its site—with advertising running alongside them. Twitter would split ad revenue from the streaming videos with the networks.
Twitter may court other networks as it seeks partnership deals in the coming weeks, according to Bloomberg.
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