Twitter Redesign Emphasizes Simplicity, Brand Friendliness

Twitter accounts and hashtags could be 'the new URL'

Twitter executives unveiled a new version of the company's website and mobile apps today in San Francisco, one that should make the messaging service friendlier to both casual users and advertisers.

CEO Dick Costolo said one of redesign's big goals was to "bridge the gap between awareness of Twitter and engagement on Twitter." In other words, more and more people are becoming interested in Twitter (Costolo said in September that the service has 100 million active users), but it can be a challenge for new users to wrap their heads around concepts like the "@" symbol and the hashtag.

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