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Twitter Looks to Harness Its Endless Gaming Tweets With a Dedicated Channel

Social net builds a focus on games

Twitter has a new gaming-specific channel. Twitter

Twitter wants to collect the best tweets about games into a single place with a new channel devoted specifically to the subject. 

A new handle, @TwitterGaming, will, in effect, organize "thousands of gaming-related tweets sent on Twitter each day," the San Francisco company stated in an email. "Whether folks are discovering a new game, tweeting at a gaming personality, keeping up with gaming news or following their favorite eSport, we want to make it easy for gaming fans to find and join the most vibrant conversations about games."

The move builds on Twitter recently debuting a gaming vertical and hiring YouTube veteran Rodrigo Velloso to direct the department. "In this role, he will support the avid gaming community and help the top gaming organizations and personalities deliver high quality content to and engage with their fans on Twitter," the company said. 

During the coming months, it will be interesting to see if the platform builds out ads for the gaming channel.

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