Twitter Hopes Its Burgeoning Livestreaming Business Will Help It Take Flight Again

Advertisers and TV networks think it might

In the past few weeks, Twitter has secured deals with several television companies and sports leagues hoping to get in early on the San Francisco-based social network's burgeoning livestreaming business. And while Twitter has struggled to grow fast enough to please Wall Street in the last few quarters, broadcasters and advertisers are hopeful that a new set of products could help Twitter get back on course (if only as a hedge against the growing clout of Facebook and Snapchat).

In early July, Twitter announced a partnership with CBS News to livestream gavel-to-gavel coverage of last week's Republican National Convention in Cleveland and this week's Democratic National Convention in Philadelphia.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in