Twitter and Google Launch Their Own 'Like' Buttons

New 'Follow' and '+1' buttons give a thumbs-up to media

Everybody likes "Like." Quick on the heels of the massive popularity boom of Facebook’s “Like” button, Twitter and Google are releasing their own third-party buttons to let users give another kind of thumbs-up to online media.

Twitter’s new “follow” button will appear next to the name of a Twitter user (plus their handle and number of followers)—for instance, a Web article’s author—allowing readers to follow that person’s Twitter feed with just a click. “People who follow your account are much more likely to retweet and engage with your tweets, and to repeatedly visit your website,” explains Twitter.

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