U.S. advertisers will spend $4.14 billion on digital video this year, according to eMarketer estimates. Yet while Twitter and Facebook are among the most popular ways to find and watch videos, they’ll only see a tiny sliver of those dollars since they don’t house the content. But recent developments suggest that the two social giants might one day want to take on the 800-pound streaming gorilla that is YouTube—and in doing so, grab a piece of the growing video ad pie.
“YouTube has become the de facto social [content management system] for content across all platforms.
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