TV Guide Vet Joins Mobile App Net

Zumobi hires Scott Crystal in new exec role

Scott Crystal's professional odyssey from seven-year president of TV Guide—which he departed in 2009—to being named Thursday (Nov. 29) to the new position of chief revenue officer of mobile apps ad net Zumobi, could probably be looked at in a number of ways.

It's likely fairest to view his most recent gig—leading "all things food and drink" website TheDailyMeal—as an important stepping-stone in the journey. Indeed, traditional publishing vets like Crystal, who was vp, director of publishing at the National Geographic Society in 1992, continue to adapt to an increasingly digital marketplace.

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