Turner Sports and PGA Tour Digitally Part Ways

PGA Tour plans mobile initiatives, simulcasts with network broadcast partners

After six years, Turner Sports and the PGA Tour will move separate ways and end their digital partnership, effective at the end of the year.

Both sides stressed that the partnership’s close is the result of separately evolving digital strategies and emphasized that the decision to conclude business was part of a collaborative process.

“Our strategy has evolved to be multiscreen and multiplatform, and our recent partnerships such as that with the NBA and the PGA of America (a separate entity from the PGA Tour) allow us to offer fans, distributors and sponsors some amazing experiences across new platforms,” said Matt Hong, svp and gm of operations for Turner Sports.

The split with the PGA marks the third such digital breakup for Turner this year.

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