TRUSTe Launches First-of-Its-Kind Mobile Ad Privacy Tool

Looks to make it easier for consumers to opt-out of mobile ads

Privacy-conscious consumers who want to opt-out of mobile ads may be finally getting a solution—or at least the beginnings of one.

At the ad:tech marketing conference in San Francisco on Tuesday (April 3), privacy firm TRUSTe is set to announce that it is launching a first-of-its-kind privacy management tool for mobile platforms.

The idea behind the new product—called TRUSTed Mobile Ads—is to provide consumers a unified way of learning that they are being tracked on the mobile Web and via mobile apps, and an opportunity to opt-out of mobile advertising and data collection.

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